Marketing FAIL
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Blogger.com is a blogging platform owned by Google. It hosts blogs that are very easy to set up. Go to www.blogger.com, sign up and you can be publishing web pages through a simple WYSIWYG interface in minutes. Wordpress (WP) is another blogging platform. It’s open source so you can download the software and install and run it yourself  (as I do here) or you can go for a hosted version for a fee (www.wordpress.com). However if I were starting this blog again I would use blogger.

Wordpress has become slightly easier to use in later versions but still requires a fair bit of learning. What it does have is lots of plugins which give you lots of cool features. But whenever you hear “cool features” you also need to be wary of  ”bells and whistles”.

Here are the important things you need to know about blogger:

It’s free. You can run ads if you want on blogger but its up to you and you get a cut if you do chose to run them.

Its web-based. Blogger is Cloud Computing at its best. You can log in from anywhere, you don’t need a server, a database, or to install or maintain anything.

It’s easy to use. You don’t see any of the nuts and bolts of the web. It’s just point and click and you won’t see a line of HTML (unless you want to).

You can use your own domain name. If you have a web address you can use this on blogger. But if you don’t have a web address you get one from blogger (www.blogger.com/yourBlogName)

If you put all these things together you see a very powerful tool. Blogger is not just a blogging platform. It is a web publishing tool. It is a conentent management system. Budgets for web development could be slashed if people realised what Blogger is and what it can do. For me Blogger is a game-changer. A disruptive technology that can change the way you work for the better (or collapse your business model).

Do you need a VLE? Do you need a CMS? What do these things give you? And what is the overhead of using them?

Blogger may not be technically superior to say Wordpress or Drupal but it may be good enough.

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