I was in a meeting very recently. In a discussion on promotional material bookmarks were suggested. Some thought that this would not exude a high tech image. One wag referred to them as “anti-social bookmarks” with a wry smile. The bookmarks idea did have a nice ring to it though. It’s retro and bookmarks are a great technology.

What is technology anyway? Why is the old fashioned bookmark great technology? Because, obviously enough, it makes life easier, more enjoyable and makes us more productive. Technology is the tools that make life better. But the best tools don’t make life better the best. The best people do. Good users, good technologists, are the ones that know their tools well. And the very best are those that are not only the most skilled but also the most creative.

My aunt. Her five kids are talking, eating and vying for her attention while she conducts a conversation with my mother. One of the youngest kids is complaining that his sausage is too hot to eat. She picks up the sausage and runs it under the cold tap before handing it back to the now happy child. All the while she conducted a conversation with my Mother. Now that was expert and creative use of a cold water tap. Without doubt the quickest way to cool a sausage. The tool was within arm’s reach but most people wouldn’t have thought of using it. Parenting requires ingenuity and, such as in this case, technical prowess.

What tools have you used creatively?